The In-Vehicle Infotainment Market Size was valued at USD 25.2 Billion in 2023 and is expected to reach USD 49.5 Billion by 2031 and grow at a CAGR of 8.9% over the forecast period 2024-2031.
Consumers’ Desire for Seamless in-car Connectivity and Advanced Entertainment Options Drives Market Growth
The in-vehicle infotainment market is passing a period of significant expansion, fueled by a growing consumer demand for connected and point-rich auto devices. Originally, consumers are decreasingly seeking flawless connectivity within their vehicles. Integration with smartphones allows for features like hands-free calling, music streaming, and navigation apps. also, the growing trend of electric vehicles (EVs) is leading to longer commute times, deriving a demand for in-auto entertainment options. Features similar to high-description displays, integrated gaming systems, and hinder-seat entertainment systems are getting increasingly asked by auto buyers. Similarly, advancements in artificial intelligence( AI) and machine literacy( ML) are paving the way for substantiated in-auto functions, further propelling the market growth.
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The in-vehicle infotainment market presents a plethora of openings for assiduity players. The integration of advanced technologies like stoked reality( AR) head-up displays( HUDs) has the implicit to revise the driving experience by furnishing real-time information and navigation backing directly in the driver’s field of vision. also, the rise of independent vehicles will produce a demand for sophisticated infotainment systems able to handle entertainment, communication, and indeed work-related tasks during long journeys.
Market Segment
By form:
- Embedded
- Tethered
- Integrated
By location:
- Front Row
- Rear Row
By Vehicle Type:
- Passengers cars
- LCV
- HCV
By Component:
- Display Unit/ Infotainment Unit
- Control Panel
- Telematics Control Unit
- Head-Up Display
By Operating System:
- Linux
- QNX
- Microsoft
- Others
By Connectivity:
- 3G
- 4G
- 5G
By Installation type:
- OEM
- Aftermarket
Segment Analysis: Dominating Segments and Driving Factors
The in-vehicle infotainment market can be segmented by form, location, vehicle type, component, operating system, and connectivity.
- By Form:Embedded systems are currently dominating the market due to their seamless integration with the vehicle’s dashboard. However, tethered and integrated systems are expected to gain traction in the coming years due to their affordability and ease of use.
- By Location:While front-row infotainment systems remain dominant, the demand for rear-seat entertainment systems is expected to rise significantly, driven by the increasing focus on passenger comfort and entertainment, particularly in luxury vehicles.
- By Vehicle Type:Passenger cars currently hold the largest market share due to the higher disposable income of passenger car buyers compared to commercial vehicle buyers. However, the infotainment market for Light Commercial Vehicles (LCVs) and Heavy Commercial Vehicles (HCVs) is expected to witness significant growth due to rising safety regulations and the increasing adoption of fleet management solutions.
- By Component:The display unit/infotainment unit segment accounts for the largest share due to its importance in providing a visual interface for users. However, the telematics control unit and head-up display segments are expected to experience significant growth owing to their role in facilitating connectivity and providing advanced driver assistance features.
- By Operating System:Linux and QNX are currently the dominant operating systems due to their reliability and security features. However, Microsoft and other players are entering the market with advanced offerings, potentially leading to a more diverse landscape in the future.
- By Connectivity:The market is transitioning from 3G to 4G connectivity, with 5G expected to become the dominant standard in the coming years due to its superior speed and bandwidth capabilities.
Impact of Russia-Ukraine War and Economic Slowdown
The ongoing conflict between Russia and Ukraine has disrupted the supply chain for automotive components, leading to production delays and price hikes for in-vehicle infotainment systems. Additionally, sanctions imposed on Russia have impacted the demand for luxury vehicles, which typically feature advanced infotainment systems. However, the long-term impact of the war on the in-vehicle infotainment market remains uncertain.
An economic slowdown could lead to a decrease in consumer spending on new vehicles, potentially impacting the demand for in-vehicle infotainment systems. However, the market for aftermarket infotainment systems could benefit as consumers opt to upgrade existing vehicles rather than purchase new ones.
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Asia-Pacific Leads the Way in the Regional Developments
China’s dominance in the Asia-Pacific automotive sector is expected to continue due to its high car sales volume and increasing focus on new energy vehicles (NEVs). Government policies promoting NEVs and rising disposable incomes are further propelling the market in China.
Similarly, rising vehicle production in countries like India, South Korea, and Japan is driving the demand for infotainment systems. This growth is fueled by a combination of factors, including increasing middle-class populations, rising disposable incomes, and a growing preference for feature-rich vehicles.
Key Players
Some of the major key players are Harman International, Samsung Electronics, Panasonic Corporation, Denso Corporation, Alps Alpine Co Ltd, Garmin Ltd, Apyiv PLC, Robert Bosch GmbH and other players.
Recent Developments
- In May 2024, BMW iDrive 10 launched Built on the Android Automotive OS, iDrive 10 showcases the future of automotive operating systems. It offers a blend of familiarity with popular features from previous iterations while introducing advanced functionality and a sleek design.
- In July 2020, Pioneer India launched 3 head units to its infotainment i.e. AV Receivers with Alexa built-in and it is called as DMH-Z6350BT.
- In May 2020, Hyundai and NVIDIA collaborated to integrate into all new Hyundai, Kia, and Genesis models from 2022 onwards.
Key Takeaways
- Gain insights into the most promising segments (e.g., head-up displays, 5G connectivity, integrated infotainment systems) and capitalize on emerging trends.
- The report provides valuable data on consumer demand for specific features and functionalities, allowing businesses to tailor their offerings accordingly.
- Gain insights into the impact of global events like the Russia-Ukraine war and potential economic slowdowns to develop effective strategies for market resilience.
- By understanding the competitive landscape, key regional developments, and future growth prospects
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