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Automotive NVH Materials Market Accelerates to $15.8 Billion by 2031, Driven by Demand for Quiet Cabin Experiences


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The Automotive NVH Materials Market is poised for significant growth, driven by the increasing demand for enhanced passenger comfort and a quieter driving experience in vehicles. As consumers become more discerning, automakers are focusing on incorporating advanced NVH solutions to improve ride quality and create a serene cabin environment.

The Automotive NVH Materials Market was valued at USD 10.3 Billion in 2023. It is anticipated to achieve a valuation of USD 15.80 Billion by 2031, experiencing a compound annual growth rate (CAGR) of 5.5% throughout the forecast period from 2024 to 2031.

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Market Scope

The global automotive industry’s increasing production and utilization of heavy commercial vehicles across various end-use sectors are expected to be key drivers for the growth of automotive noise, vibration, and harshness (NVH) materials. NVH in automobiles, caused by structure-borne and air-borne noises, can lead to passenger discomfort and hamper vehicle durability. The use of NVH reduction materials in automobiles helps mitigate these issues and improve ride quality, thereby increasing demand for such materials in the industry. Additionally, automotive manufacturers’ growing focus on acoustic management, vibration, harshness, and noise control in passenger and commercial vehicles enhances fuel economy, reduces cabin sounds, and improves durability. Changing consumer preferences towards a comfortable and quiet driving experience are further expected to drive market growth.

Market Analysis

Regional Dynamics and Future Trends

The Asia Pacific region is a powerhouse for car manufacturing, with China, South Korea, Japan, and India leading the pack.  Brazil and Turkey are emerging as hotbeds for auto production in South America and Eastern Europe, respectively.  A large chunk of these manufactured vehicles are exported globally, reaching markets in Europe, North America, and the Middle East & Africa.  However, there’s also a growing internal demand for cars in these countries, particularly China, India, Turkey, and Brazil. To meet this demand and create a more comfortable driving experience, carmakers are increasingly incorporating NVH materials to reduce noise, vibration, and harshness.  The rise of luxury cars is also expected to contribute, albeit moderately, to the use of NVH materials.

Things get interesting with electric and hybrid vehicles.  Their power source makes them much quieter than traditional gasoline-powered cars, potentially reducing the need for some NVH control materials.  However, the lack of engine noise in these quieter vehicles can make other low-decibel noises more noticeable, like wind noise, tire noise, and squeaks and rattles.  To address these issues, a combination of traditional and modern NVH materials might be needed.  This trend could actually accelerate the demand for NVH materials specifically designed for the unique challenges presented by electric and hybrid vehicles.

Prominent Key Players of Automotive NVH Materials Market

  • BASF SE (Germany)
  • The Dow Chemical Company (US)
  • 3M Company (US)
  • ElringKlinger AG (Germany)
  • Huntsman Corporation (US)
  • Sumitomo Riko Co. Ltd (Japan)
  • Covestro AG (Germany)
  • Celanese Corporation US)
  • Huntsman Corporation (US)
  • Lanxess AG (Germany)
  • Henkel AG & Co. KGaA (Germany)
  • Wolverine Advanced Materials LLC (US)
  • Borgers AG (Germany)
  • DuPont (US)
  • Eastman Chemical Company (US)
  • and other key players
Automotive NVH Materials Market
Automotive NVH Materials Market

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Recent Developments

BASF SE introduced a new product in November 2020, which falls under the Ultracure brand and is made of engineering resin. This product, known as Ultracure 3D, offers the material a combination of high stiffness and flexibility, making it a viable option for automotive components.

In February 2022, DuPont and Celanese Corporation entered into an agreement to divest their mobility and materials segment, including the engineering polymers business, performance resins, and advanced solutions.

Market Segment

By Product

  • Molded Rubber
  • Metal Laminates
  • Foam Laminates
  • Film Laminates
  • Molded Foam
  • Engineering resins

By Application

  • Absorption
  • Damping

By End-use

  • Cars
  • LCVs
  • HCVs

Segment Analysis

Dominating Players and Applications

Foam laminates emerged as the leading product category in the automotive noise, vibration, and harshness materials market, accounting for a market share of around 50% over the forecast period. The increasing use of foam laminates for floor and door insulation in various automotive products, such as passenger and commercial vehicles, is anticipated to be a key driving factor for this segment’s growth. Additionally, the growing use of foam laminates for roof lining and cushioning in vehicles, owing to their lightweight and flexibility, is expected to benefit the segment’s growth.

Regarding applications, the demand for noise and friction absorption emerged as the largest segment, accounting for around 52% of the overall revenue share in 2023. This can be attributed to the rising awareness among consumers about the importance of a comfortable and quiet driving experience.

The automotive noise, vibration, and harshness materials industry saw passenger cars as the dominant segment in terms of end-use, with a share of about 65% of the total revenue in 2023. The increasing use of noise and vibration-reduction materials in passenger cars, driven by the rising demand for affordable and comfortable passenger cars, has propelled this segment’s growth in recent years.

Impact of Global Events on the Market

The war in Ukraine disrupts supply chains, potentially raising costs and delaying vehicle production. An economic slowdown could lead to decreased car sales, impacting NVH material demand. However, these effects are likely temporary. Long-term growth drivers remain strong, including stricter noise regulations and the rise of electric vehicles with unique NVH requirements. These factors will continue to fuel demand for innovative NVH solutions despite short-term disruptions.

Key Regional Development

In 2023, the automotive noise, vibration, and harshness materials industry saw Asia Pacific emerge as the top region, contributing to almost 48% of the total market revenues. The region’s automotive sector has been bolstered by robust economic growth in emerging economies such as India, China, and Indonesia. This growth has been fueled by increasing disposable incomes and evolving consumer preferences for vehicles offering improved ride quality, comfort, safety, and customization.

China, the world’s largest automobile producer, has witnessed significant urbanization and industrial growth, leading to rural-to-urban migration and higher earnings. This trend, coupled with changing lifestyles and increasing disposable incomes, has resulted in a rapid increase in demand for passenger cars, propelling the growth of automotive NVH materials.

North America witnessed nearly 5% growth in automotive production over the past few years. The presence of key domestic manufacturers, along with stringent regulations regarding vehicle fuel economy, is expected to be a major driving factor for the industry’s growth. The abundant availability of raw materials such as engineering plastics and rubber is also expected to positively impact the demand for automotive NVH materials during the forecast period.

Key Takeaways

  • Comprehensive analysis of the Automotive NVH Materials Market, including market size, growth drivers, and trends.
  • Detailed segmentation analysis by product type, application, end-use, and region.
  • Insights into the impact of the Russia-Ukraine war and economic slowdown on the market.
  • Identification of key growth opportunities and challenges in the industry.
  • Competitive landscape analysis and strategies of major players in the market.
  • Forecasts and projections for the Automotive NVH Materials Market until 2031.

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