“Ministry of Magic” opens up a new world of magical fantasies in Manhattan. The 1800 sq meter official flagship store is full of interactive experiences.
While the last Harry Potter book was revealed back in 2007, the Harry Potter fans can still enjoy the magical world, 14 years later. Thanks to The largest shop in the world dedicated to the famous magician’s apprentice has opened there. No less than 1,800 square meters spread over two floors house all kinds of merchandising items and experiences related to the character created by JK Rowling.
Among the sales inventory, you can find a toga to attend class at the Hogwarts School of Witchcraft and Wizardry to any of the books devised by the British writer, plush toys and dolls of all the characters of the series in the space of the toy store, a mythical golden snitch (or the famous winged ball protagonist of novels and films) or the golden egg sought in the Triwizard Tournament.
There is much more: cosmetics, household products such as cups, plates or trays, clothing, jewelry, a corner dedicated exclusively to magic wands, with endless copies to choose from 10 to 40 euros, suitcases, chests, articles of Stationery.
Upon entering the store, Harry Potter fans will feel as if they were between the pages of any book in the series, among fantastic beasts, robes and potions. Not surprisingly, the phoenix Fawkes is the first to receive visitors flying over a monumental spiral staircase. The design has been carried out by the production company Warner Bros, which has had to delay the opening of this peculiar flagship store more due to the pandemic.
Once inside, Harry Potter and company fans will not only be able to buy countless gadgets linked to him but also await surprise interactive experiences. To do this, it is enough to scan the QR code of many of the products through the mobile phone and follow the tests prepared as a gymkhana. The reward is in the form of a prize.
At 935 Broadway, where the flagship store is located, there is no shortage of a brewery in the purest style of the Hogsmeade village The Three Broomsticks, where you can taste its jewel in the crown, a butterbeer . There is also a themed candy and trinket shop and an exhibition hall that will vary continuously, but will always have the same theme: the infinite world of Harry Potter.