7 Tools Every Small Business Needs in Order to Grow

Small businesses provide most jobs in the U.S. Running a small business can be demanding, especially when balancing your budget, keeping up with customer demand, and remaining competitive. The early days of starting a small business come with challenges and uncertainty. You want to create something that serves the needs or desires of your customers, but it’s hard to know how to do so when you don’t know what they want. It’s also challenging as many of the skills necessary for managing a small business come as surprises along the way.

1. Mobile Marketing Tools

To start, you need to have a mobile marketing plan in place.

Mobile marketing is a convenient way for your customers to interact with your business while still on the go. The majority of adults in the U.S. own a smartphone, and most companies are using mobile devices as another way to promote their businesses. You will be able to reach more significant demographics with your business, but you’ll also be able to quickly and conveniently stay in touch with your customers.

2. Customer relationship management (CRM)

Having a customer relationship management system in place allows you to respond to any inquiries or concerns your customers might have. This is crucial as often it isn’t easy to know how many people are visiting your website or if they are taking the actions necessary to become a customer. It’s also important because it allows businesses to see which customers are the most valuable and spend the most money with them. The CRM helps generate leads and opportunities, automate marketing and sales activities, and provide a single view of the customer across your business.

3. Social Media Management Tools

Social media has grown exponentially in the last few years. One of the best ways to harness this powerful tool for good is by implementing a social media management system. A social media management software will allow you to manage your social networking accounts and help you create content that reflects your brand’s personality and image. These tools provide updates, interact with customers and followers, track progress, share ideas, and respond to the concerns and queries of your followers or clients.

4. Team Communication Tools

Communication is vital in any business, and tools like Slack make it easy to stay up-to-date on what’s happening with your team members. You can go back through previous conversations if you need to find details about a project or client and file items appropriately. It allows you to manage projects, track goals more effectively, and collaborate with other business members.

5. Project Management Software

Project management software allows you to keep track of all the tasks, milestones, and activities that are going on in your company. It’s essential to keep your business organized and on track. It also helps you stay organized because it allows you to create to-do lists, prioritize projects, and manage everything related to your business tasks.

Proper time management is crucial in small businesses as they are often short on time. Project management software helps ensure that every small business can effectively manage its projects. It provides structure and processes to ensure that projects are completed on time and within budget.

6. Business Website

Having a professional website is essential in today’s business world. Consumers are increasingly turning to the internet to find businesses and products, and if you don’t have a website, you may miss out on the opportunity for them to find you.

A small business website is not just a place to provide information about businesses. It’s also one of the main ways that your customers will be able to contact you, learn more about your products and services, get directions, and book appointments.

7. Workflow and Process Management Software

Running a small business can be challenging as it requires that you have an efficient and structured workflow to manage all of your daily tasks. Failing to do so will result in chaos, confusion, and frustration. Workflow software allows you to automate and manage your daily tasks and coordinate your actions across various business functions.


With these tools, you will be able to more efficiently manage your business, communicate with customers and team members, and streamline business processes. To ensure that you are on the right track in managing your small business, you must assess how well you can use these tools in a simple format.

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