Are you planning a career in sales? You may be marketing your very own business. If this is the case, you will need to brush up on your skillset. An effective sales pitch is one that is properly paced. The goal is to provide enough compelling reasons to gain a sale. Here are seven pitch mistakes you should avoid.
1. Don’t Jump in Without the Proper Training
The first thing you should realize is that sales are not a path for amateurs. This is a field where you will definitely benefit from getting the proper amount of online sales training. You may be a true natural at persuading people to see your point of view. But success in the field of sales comes down to more than that. You’re trying to get them to spend money.
To do it right, you need to be on top of your game. This means making sure that you get the right amount of training to be convincing. You need to pace your presentation and reveal each detail at the proper time. You need to be engaging enough as a speaker to get people to see the wisdom of dealing further with you.
2. Don’t Neglect the Client’s Pain Points
Every client has pain points. Your pitch should be centered on locating the problems that your client faces. It should then focus on your ability to provide a practical and cost-effective solution. Every other bit of your pitch should be geared toward leading up to giving them hope that you can step in to do this.
3. Don’t Wait Too Long to Reveal the Price
At a certain point in the pitch, you’re going to get asked about the price. This is where you need to do some research. If you are the one setting the price, you need to make sure it’s competitive. If this is the case, you should never have a reason to hesitate. You can fit it somewhere in the middle for the best results.
4. Don’t Let Yourself Get Too Confident
One of the worst mistakes you can make in the midst of a sales pitch is getting too cocky. You don’t want to come into a conversation with a complete stranger thinking the sale is in the bag. This is an attitude that can quickly backfire. Never start off a pitch by assuming that the recipient is a complete neophyte just waiting for your amazing revelation.
The key is to do the right amount of research to know that the customer is a good lead. This doesn’t excuse you from going through the whole of your pitch in a measured and respectful manner. You want to show your customer that you are the one that can fit their needs. You should be confident but not arrogant.
5. Don’t Interrupt When Your Customer Speaks
It’s very bad manners to interrupt continually when your customer is trying to talk. They have questions, comments, and general concerns that they would like answers to. It will be up to you to listen carefully and provide these answers as part of your pitch.
6. Don’t Neglect to Ask Questions Yourself
You don’t want to sell your pitch as a generic “one size fits all” solution. You want to be sure to ask plenty of questions. This will help your customer to feel that the solution you propose is being customized to their needs.
7. Don’t Talk Specs Instead of Value
Don’t spend too much time speculating on the future. You want your customer to know that the business is doing well. But you also want them to be very aware of what you can do for them at this very moment. Keep your pitch focused on the present.
The Time to Perfect Your Pitch is Now
There is no time like now to get started on perfecting your sales pitch. This is a matter of the highest concern. Getting your pitch right will mean exposing your business to a whole new level of profit. You want to be as natural and convincing as possible. The time for you to practice your ultimate pitch is now.
